Hi There.

Thanks for visiting! My name is James (@jsenior) and I work as VP, Product Strategy at a digital agency in Seattle called Ratio. I help Ratio’s clients build digital products that people love to use by applying various product management practices. I’m passionate about building successful teams and companies and you’ll often find content on this site about that stuff too.

In my former life I worked in the Operating System Group at Microsoft on products like Windows and Windows Phone. There I was responsible for the app store and ensuring we got great third-party apps on the platform. I got to work with lots of different companies across a spectrum of verticals and help them – Sherpa style – through the process of making technical, business and design decisions on Microsoft platforms.

I’m a software developer by trade, but have been “diversifying” into business / design and marketing since about 2008 when I left University.

I’m a transplant from Great Britain but am now enjoying life in Seattle where it actually rains less (I know, crazy) than back in England. You see, the weather back in England is changeable which makes planning – even the morning of – difficult. In the States I’ve learnt that the forecast is somewhat accurate. Anyway, I digress.

Outside of work I enjoy golf, football (soccer) and travelling. I live with wife Breanne, our daughter Livie and our dog, Reece who is quite the princess.

I hope you enjoy my musings and feel free to comment or reach out to me direct – I’m always open to a good conversation.


  • sandesh

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